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Beyond Brand Awareness: a Playbook for Proving Earned Media Roi in B2b Tech
Earned media is at an inflection point. Long viewed as a core component of public relations strategies, earned or unpaid media coverage across news, broadcast and other third-party channels is now being evaluated through a more rigorous lens. Business leaders and decision makers have greater access to performance data than ever before, and they are using it to place greater scrutiny on communications investments – and particularly earned media – to understand how those efforts contribute to measurable business outcomes.
Brand Visibility for Manufacturers: Why Pr Matters
Today’s B2B purchasing cycle is increasingly complex. Buyers are well researched. They are self-educating and are often making buying decisions—or short-listing companies—based on third-party information they find online. In fact, Gartner’s Future of Sales 2025 report found that 83% of the B2B buyer journey is spent doing independent research, often before contacting sales.
4 Earned Media Moves That Help Manufacturing Brands Cut Through
Today’s news cycle moves fast. Manufacturing brands are increasingly competing for attention against AI, digital transformation, global headlines and more. As newsrooms shrink and reporters are inundated with pitches, even meaningful product and business updates struggle to break through.